The Evolution of Marketing (Project Description)

To introduce my project topic, I will be researching the affects and impacts of new media, specifically social media, on marketing and advertising in the business world. Marketing and advertising a product or service is very important and essential to the success of the product or service. As technology is advancing, and our forms of media are changing, society needs to evolve the way it markets products to the consumers. In this day and age, social media has taken a significant role on how we advertise. Some benefits of using social media to market include no-minimum cost, brand awareness and recognition increases. Some disadvantages include the extensive time and content overload of advertising on social media.  


Comments

  1. Rahim RogatiaOctober 10, 2017 at 9:58 PM

    Social media has changed the way companies market their products now. I totally agree that with the advancing technology society needs to evolve the way it markets products to consumers. You probably would have noticed how companies make us watch video about their products in order to continue using a free version of an app. Like you mentioned the benefit of social media is that it does not have a fixed cost and it allows to reach a wide variety of people that helps increase recognition. I believe this change would definitely revolutionize the way organizations reach their audience.

    ReplyDelete

Post a Comment

Popular posts from this blog

New New

            New media is evolving and new media inventions are created every day. Although I am not too familiar with holograms and holographic images, it would be great to be able to export anything in holographic form from your phone or computer. This would help any visual teams easily place the object needed in its place before physically having it. For example, an retail store can send an image in holographic form via a mobile device to an interior designer to him/her envision how it would look. As online classes are becoming more popular, holograms can be a more efficient and realistic way for professors and teachers to teach a class from anywhere in the world. Another new media feature that can be helpful is to have a “read-only” program on all social media apps and sites, to avoid double clicking on a picture on Instagram by mistake when looking through someone else’s page.
Read more