Blog Social networking

With technology rapidly emerging and growing, it has become a major part of our everyday lives. We practically walk around all day long with a device in our hands that can gives us instance access to different blogs and social networking sites and apps. Blogging and social media are becoming real life jobs that are essential for companies. At the cosmetic company that I work for, just like we have someone who handles the manufacturers of the products, we also have someone who handles our social media; she is hired exclusively to use particularly Instagram to promote brand awareness and to market the products. This shows how important and impact social networking has on society. As Manyika, Roberts and Sprague state in their article, Eight Business Technology Trends to Watch, “Companies can tap this new mood of customer engagement for their economic benefit”. Whenever we launch a new product, we send them to some of the top bloggers in the “cosmetic world”, in hope to be featured in their blogs and encourage the consumers to purchase the new product. Although this all can sound great, there is a dark side to blogging and social networking. Since blogging allows user to express their subjective opinion, a review on a product, service, or story is clearly not so reliable. However, since it has become a huge part of our lives and is so easily assessable, readers are taking this information almost as facts and the truth, which can definitely be misleading. As Kathy E. Gills notes in her article, How Can We Measure the Influence of the Blogosphere, “Unlike newspapers or television news, blogging is not capital-intensive: there is no centralized registry, no editorial oversight. All a writer needs is access to a computer (free at public libraries)”. The information on blogs is definitely informative, but definitely not completely accurate.


Eventually, I feel these technologies will continue to serve the same purpose and function as they do now, but in more subject areas. There will be new forms of social media and blogging, kind of like the evolution of Myspace to Facebook.

Comments

  1. UnknownOctober 17, 2017 at 9:12 PM

    I love your analyzation of the dark side to social networking and blogging. I agree with you that it has resulted in misuse or mislead of information. For example, we have fake news on social media that has rapidly increase because of the easy access.

    ReplyDelete

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