The Evolution of Marketing (Project Description)
To introduce my project topic, I will be researching the affects and impacts of new media, specifically social media, on marketing and advertising in the business world. Marketing and advertising a product or service is very important and essential to the success of the product or service. As technology is advancing, and our forms of media are changing, society needs to evolve the way it markets products to the consumers. In this day and age, social media has taken a significant role on how we advertise. Some benefits of using social media to market include no-minimum cost, brand awareness and recognition increases. Some disadvantages include the extensive time and content overload of advertising on social media.